Developed the vision and led the delivery of a re-imagined and personalized ads platform and UX that enabled e-commerce and sales-lead generation to capture cross-sell opportunities within the base of over 700k small businesses.
Personalized Ads
Managed Several E-Commerce models
Developed the vision for and facilitated the modernization of RUN’s advertising platform. Modernized the existing e-commerce models, Sales follow-up & Free Trial, and introduced new capabilities.
Some additions included: 3-click instant purchase, ML/AI targeting, Experimentation w/ Optimizely, and deeper insights and segmentation via Salesforce Marketing Cloud CDP.
